Medical Structured Data Rules That Avoid False Trust
How we use schema carefully for Indian hospital, doctor, appointment, video and FAQ pages.
If you have chest pain, stroke symptoms, severe breathing difficulty, heavy bleeding, severe allergic reaction, poisoning, loss of consciousness, suicidal thoughts, pregnancy emergency, or any life-threatening condition, do not rely on this website. Call India emergency services such as 112/108 where available, go to the nearest emergency department, or contact a qualified doctor immediately.
Why Structured Data Matters for Medical Pages
Schema helps search engines understand page type, organisation information, FAQs, videos, how-to steps and local medical context. But schema must match visible content and should never create false trust.
Schema We May Use When Appropriate
| Schema type | Use |
|---|---|
| MedicalOrganization / LocalBusiness | Only when the page clearly describes a real hospital/clinic and details are visible. |
| Physician | Only when doctor details are verified and visible; no fake credentials. |
| FAQPage | For visible FAQs that directly answer patient questions. |
| HowTo | For visible appointment, verification or patient-preparation steps. |
| VideoObject | For relevant embedded videos with accurate title, source and description. |
Schema Accuracy Rules
- Schema must match visible page content.
- No fake ratings, fake reviews or fake “best hospital” claims.
- No doctor schema unless doctor information is visible and reasonably verified.
- No emergency-service claims unless clearly supported.
- No Breadcrumb schema if Yoast/WordPress already handles it.
What We Avoid
We avoid schema stuffing, hidden FAQs, fake aggregate ratings, invented doctor credentials, misleading medical-treatment claims and duplicating Yoast core schema unnecessarily.
Yoast Compatibility
Because WordPress and Yoast may output WebPage, Organization and Breadcrumb data, page-level schema should be limited to what genuinely helps and does not conflict. For medical pages, accuracy is more important than adding many schema types.
Schema should support trust, not fake it
Structured data must be accurate, visible and useful.
✉️ Report an update 🏛️ MoHFW